Testimonials
“Last year, through March, we had just over $500k in sales. This year, after attending and experiencing Allan’s amazing hybrid training program that he specifically designed for us, we have close to tripled our numbers to $1.3 million in the same time period. His training and coaching are pure gold.”
– Stephen Chrismarich
VP Sales, Colorado Siding
“Allan came to speak with our sales team of about 40 reps. It was truly insightful and packed with actionable takeaways. My team was left energized and eager to learn more. As a result – we’re partnering with Allan to overhaul, update, and modernize our existing sales methodology. We’re excited to see the results!
Allan has my highest recommendation. He’s a true pro and can help any company improve their sales.”
– BOB CAMIRE,
Co-Founder, Owner – Bath Experts of Indianapolis
“Allan should be a mandatory teacher for all sales people…what a different and wonderful world it would be if that were the case.”
– CHARLENE SILVIA
Top Sales Consultant, Isaksen Solar
“Allan’s keynote session and workshop were the highlights of our 2025 national sales leadership collaboration meeting. We have received unanimously positive feedback from attendees and the requests for follow up training and related resources continue to roll in. Thank you, Allan, for your energy, approachability, and the tremendous value that you brought to our field leaders this month. You are an excellent partner, and we look forward to continuing our relationship going forward.”
– NICK SHELTON
Director of National Retail Strategy, PELLA WINDOWS and DOORS
“My company recently had the honor of hosting Allan in Wenatchee for two days of intensive sales training with our Bullfrog Spas sales team.
From the moment Allan arrived, he brought with him not only a wealth of knowledge, but also an engaging and approachable energy. Any concerns the team may have had about bringing in an “outside” sales trainer who might rewrite our processes from the ground up were immediately put to rest.
Allan’s approach started with him gaining an intimate understanding of our company culture, employees, and existing sales process. The training and recommendations that followed focused on *enhancing* our existing process based on Allan’s decades of remarkable success in the sales arena, without changing the low-pressure sales atmosphere that we’ve built over the years.
His insights into personal goal setting, body language, and customer connection were eye-opening (and motivating) for each of us. Allan created a level of excitement and drive across my entire team that I have been unable to achieve on my own.
He didn’t just speak in theory either; he rolled up his sleeves and worked directly with the team, role-playing real-world situations and reinforcing best practices in a way that truly inspired us. His emphasis on authenticity and customer trust aligns perfectly with our values as a family-run service company.
Beyond the formal training, Allan also took time to connect with our leadership team over two dinners, sharing valuable advice on how our technicians can project confidence when managing customer escalations.
His visit has already made a measurable impact on how we approach our sales process, and our team has been energized by the experience.
I would highly recommend Allan Langer to any organization looking to elevate their sales team through thoughtful, effective, and personalized coaching.
The investment is worth its weight in gold, especially when you see the mindset shift within your team!”
– JACOB SPECHT
GM, Poll to Spa Services
We purchased Allan’s book “The 7 Secrets to Selling More by Selling Less” for our entire sales team and hired him for 2 workshops so far.
The first workshop was focused on “Body Language in Sales” and the second was on the “Mindset Needed for Success in Sales.” Both workshops were filled with great sales tips and valuable information. The investment we made in our sales team’s development this year with Allan has been well worth it. Allan Langer is clearly an expert sales trainer when it comes to in-home selling for remodeling. His messaging is concise, interesting, and very relatable. His teachings resonate with both new and veteran sales professionals. He teaches you to listen carefully to your customers to help provide solutions to issues. Top performers are different because they take the time to follow up on installation and take good care of their customers post sale.
Traditional “Selling” will only get you so far and not the right approach for a long and successful sales career. We agree with this 100%.
Allan’s messaging aligns with our values @ Pella of Southern New England and one of the reasons I’m glad our paths crossed. If you’re considering hiring a sales trainer, I highly recommend reaching out to Allan to learn how he can help your team grow. He is an outside voice who will assist newer sales teams get much better and veterans will meet new heights. We are excited to continue improving our team and plan to schedule our next workshop soon… Thanks Allan!”
-Kevin Conchinha, Sales Director -Pella Windows & Doors of Southern New England
“Allan is the guru of sales pricing. For several years now, I’ve been listening to his teachings about structuring the most optimal, strategic pricing, but only recently put it into practice at my own business.
The most recent sale I made was like an example straight out of his “Seven Secrets” book. I’m living proof that his psychology of sales pricing works! I had to call him right away to let him know, because I was so excited to give him this feedback.
If you are in sales (who isn’t???), manage a sales team, are a business owner, or just want to improve your ability to close sales, either read his book or attend one of his educational sessions. And, most importantly, actually DO what he says! You have nothing to lose and everything to gain. Allan is a winner and he can make you one, too. Hire him!”
– BETTY GALLIGAN
Owner and CEO – Newberry Public Relations
“Allan spoke at our quarterly meeting in front of our entire company. Installers, salespeople, admin and marketers, who all enjoyed his presentation. His workshop was on the art of understanding body language in sales and customer service. Allan managed to keep the entire group engaged (not an easy task) with interesting stories, slides and by asking for some volunteers from the crowd. He kept it fun and informative. On our daily morning huddles (the entire team attends) we have refreshed his content numerous times. “I would strongly recommend Allan to anyone (and I already have!). We were glad we invited him and would recommend him to any company that deals with and sells to the public.”
– GER RONAN
Owner , Yankee Home Improvement
“I was pleased to introduce Allan as an authentic sales presenter who could guide the Newport hospitality community with his sales style and philosophy which he outlines in his book; “The 7 Secrets to Selling More by Selling Less.”
Allan’s sales style of being genuine, an industry expert, a valuable resource, and a trusted confidant aligns with my core values and philosophy.
Allan, I can’t thank you enough for imparting your wisdom, energy, and most of all common sense with all of us from the Newport Hotel Collection! It is not an easy task to engage 58 sales professionals from 15 different hotel properties with a vast variety of selling skills and years of experience to leave a session energized and desiring to improve not only themselves but how they interact with our valuable clients. Kudos on an absolute homerun!!!
Thank you also from the board of the Newport Hotel Collection for bringing out the best in all of us!”
– Cheryl Twiss, Director of Sales – The Chanler Newport
“Allan took his very valuable time to come into our Boston office and speak with our large team about the intersection of body language and being an expert sales ‘ person. The whole EVO team was completely captivated by his knowledge, intuition and the spot-on expertise that Allan shared . I would highly recommend Allan to any organization that is looking to increase their skill set and add a vital new tool to their sales tool belt. Kudos and we are having you back!”
– Dan DiMatteo, VP of Sales – EVO Real Estate Group, Boston
“Allan was our keynote speaker at our National Dealer’s Meeting (Gutter Helmet and Sunesta Awnings) and then did brand-specific training break out sessions the next day.
He was, without exaggeration, the highlight of the event. He was engaged with each brand, understanding the challenges each product faced and focused his message to really impact his audience.
Our dealers left not just with a bunch of “rah-rah and ah-ha moments” but with encouragement and a roadmap of action items that they could implement in their business the very next day. Allan simplifies the sales process by bringing relatable human elements to the conversation which develops trust, empathy and ultimately a positive customer experience.
Allan was highly recommended to us to provide impactful sales training to our dealers and boy did he deliver! We also purchased his book for each dealer and he was gracious to sign it for all of them. I look forward to working with Al again in the future, and if you need a speaker for your sales event, your search should stop right here.”
– Michelle Lamb, Director of Marketing – Gibraltar Industries
“Allan is one of those sales leaders who simply gets it. No nonsense, straight forward and charismatic he just has a way of bringing the best out in people; be them clients, colleagues or teams, he is a real inspiration to so many.
I have known Allan for many years now and we met after I read his great book The 7 Secrets to Selling More by Selling Less.
His sales approach is dynamic and straightforward with techniques that you can apply use right out of the box. This makes him well respected in his field and as such he is recognised as the go to person for real support and advice, as well as truly effective sales training and leadership skills in the remodeling and in-home selling world.
It is my absolute honour and pleasure to recommend Allan to anyone who needs a great trainer for their sales team, or a great speaker at their event.”
– Simon Hares, International Sales and Leadership Trainer – Serial Trainer 7, Bath, England
With Allan’s extensive and successful career in the fenestration industry, his insights resonated deeply with our team, as we work in the same field. We often talk about what it means to “go pro,” and Allan’s session reinforced just that. He emphasized the importance of studying the human side of sales, not just the numbers. From reading body language to understanding the power of a well-timed pause in a sales presentation, the takeaways were invaluable.
I highly recommend Allan to any organization looking for a speaker who delivers genuine, actionable strategies to build stronger relationships, enhance marketing and sales effectiveness, and elevate a team’s mindset.”
Trade/Commercial Sales Manager – Pella Windows
“Allan is a wealth of marketing and sales knowledge which stems from his extensive professional experience. He has made sharing his knowledge part of his professional mission and purpose. As a successful author and virtual networker, he’s constantly bringing people together to share marketing and sales tips and tricks that help passionate, driven professionals become the best versions of themselves. Whether you’re listening to Allan on his podcast, watching a new sales video, or grabbing coffee with him at his favorite coffee shop, you can’t help but feel inspired, energized and encouraged. Allan provides a refreshing and authentic perspective on marketing and sales in today’s ever-changing landscape. He has mastered the ability to connect with people and develop relationships in order to achieve results. If you are looking for a sales and marketing professional to reinvigorate your team, train your sales staff on the best sales tactics, or help your company build a bridge between sales and marketing initiatives, I highly recommend Allan. You won’t regret it!”
JONATHAN MONTERECY,
Agency Director Trailblaze Marketing
