About

Allan Langer is a renowned sales trainer who firmly believes in the transformative power of external training, with data indicating its 84% higher efficacy compared to in-house efforts. Harnessing a unique HYBRID SALES TRAINING METHODOLOGY, he specializes in the in-home selling and construction sectors.

From pricing strategies to the art of proposal writing and body language in sales, Allan’s tailored programs address every facet of the sales journey. Results speak for themselves: under his tutelage, Langer has trained over 1000 sales reps and dozens of companies, with many teams having more than doubled their sales figures.

With an emphasis on real-world strategies and actionable insights, Allan’s approach is a game-changer for those aiming to reach their sales pinnacle.

He is the author of two books – The 7 Secrets to Selling More by Selling Less, which reached best-selling status in just four months after publication, and was later awarded a Bronze Medal in the prestigious Top Sales international writing contest. And The 7 Secrets Accomplishment Planner – How to Crush Every Goal Every Time, also a top-100 business publication on Amazon.

He has also been featured and interviewed on over 100 podcasts and radio shows, has given keynotes at numerous national conferences, and currently travels the US conducting sales and business-growth workshops for companies and teams of all sizes.

His company, The 7 Secrets Sales Academy, helps businesses and individual professionals increase their sales and improve their processes by training his proven 7 Secrets approach and philosophy.

Allan has been in sales overall for close to 28 years, and spent over 23 within the in-home sales world, starting with selling sunrooms, then working at Home Depot, and then at Renewal by Andersen. In that time, he visited homeowners in well over 10,000 homes. He was with Renewal by Andersen for 13 years and sold over 45 million dollars worth of windows and doors, being named National Rep of the Year FIVE times.

Let Allan be your key to unlocking unprecedented sales success.